Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. He has authored dozens of other successful books and has written more than 100 articles in leading journals. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Together they make the complex world of marketing practical, approachable, and enjoyable. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. "synopsis" may belong to another edition of this title.Īs a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text.
PRINCIPLES OF MARKETING 17TH EDITION PLUS
If you would like to purchase both the physical text and MyLab Marketing, search for:Ġ134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText - Access Card Package
Instructors, contact your Pearson representative for more information. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Note: You are purchasing a standalone product MyLab Marketing does not come packaged with this content. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
PRINCIPLES OF MARKETING 17TH EDITION HOW TO
To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help readers learn how to create value through customer connections and engagement For Principles of Marketing courses that require a comprehensive text.
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